13/03/12

Advertising

I think the audience involving Saints Rugby team will obviously be the residents of St Helens. The vast majority of the inhabitants of this town are rugby fans, supporting Saints and other teams such as Wigan, Warrington and Widnes. These signs are focussed on possibly the 'backseat' fans who don't go to many matches, or focussed on people who aren't necessarily rugby fans but could like to become a fan in the future. They're not directed at long time fans, they will not need advertisements to entice them to attend a match, and they are not directed at fans of other teams. Other fans will not want to betray their team, and the people who put the advertisements up I would hope would not expect people to do that.

I don't think I can bring anything from this advertisement into my work. It is a low key image, with a dark background. My image is high key, bright lighting to create a more calm atmosphere.